WE ARE FAMILY
Family is something that’s personal. Everyone has their own definition of what this means. It can be something as simple as the immediate group of people whom one shares lineage, name, and residence with. To others it can be the people whom they enjoy their company and spend many memorable moments.
Whatever your definition might be, there’s one thing for certain - it’s that the family is always growing.
In honor of Grey Day, New Balance’s annual celebration of its iconic hue, the Boston-based brand partnered with Capital to celebrate the new ties within our families. We all might be different, but in spite of this, we’re bonded by something common between us in the same way the Gray hue unites all of the brand’s silhouettes. For Capital and New Balance, it’s the passion for sneakers.
Decked in the best and the latest from New Balance, Capital’s store managers are proud to rep family out on the sales floor every single day.
When New Balance offered a partnership, we were ecstatic at the union as we’ve always enjoyed New Balances on our feet. This was simply a confirmation of our shared belief in the brand’s mission and vision.
It’s always a great feeling to welcome new members to the family. It’s made even better when it’s with someone who loves sneakers as much as we do.