Capital Looks Back
Back in 2015, Capital began its journey with its first branch in U.P. Town Center (UPTC). Located along Katipunan Avenue, UPTC was our chosen location because we wanted to be as close to college kids as we can. The immediate community had this energy and vibe we wanted to embody as brand.
As a fledgling multi-brand store, Capital, was in some sense, a kid in college trying to find his way in a new environment while showing everyone who he is, what he can do, and what he is capable of becoming. Capital had the same virtues that young people possessed - passion, energy and hope.
It’s been four years since we first opened our doors and Capital UPTC has remained a constant symbol of our passion to serve you in only the best way possible. It has served as a reminder of what and where we have been. If you think about it, Capital UPTC seemingly went to college.
This branch experienced first-hand how it was to grow into the local sneaker industry. This branch was always and in all ways about you. Whether it was products you wanted or services you demanded, Capital UPTC always had something for you.
Last year, with six stores in our fold, we looked back at UPTC and saw a need for change. You guys told us that you loved the “new look” our six stores had. With you in mind, we decided to renovate our first branch to give you that signature Capital look, whichever branch you visited. Seeing the constraints of the store’s original layout, we sought to provide you guys with a bigger space for easier try-ons. We maximized the space available to have more products on display, thus allowing us to expand our offerings to apparel and accessories. We’ve also improved in-store lighting so you can appreciate the products more and take better photos of shoes on your wishlist as you send these to your family and friends when asking for their advice on which pair to get.
Seeing Capital UPTC in its new and renovated look made us feel like proud parents seeing their kid graduate college. It was surreal to see what we used to be to what we’ve become now. When we think about it, Capital UPTC also turned out the way it is now because of you.
Since its inception, Capital UPTC has always strived to give you whatever you want and need. It is this premium service that has allowed us to expand and grow into the brand we are today. We’ve carried over all the experiences we’ve had to ensure that whenever you step inside a Capital store, you get the best sneaker shopping experience always. We strive to make each new store bigger and brighter than our previous one. We owe it to you guys, our dear friends, to always keep on growing and improving.
We hope you’re ready for what Capital has in-store for you. We have you in mind - always and in all ways.